Shopify store in Romania: the real costs in 2026

The short answer, based on Shopify’s official Romanian pricing page as checked on November 9, 2026: a Shopify store costs from RON 99 per month (about $22) on the Basic plan billed yearly, or RON 139 (about $30) billed monthly, plus a fee of 1.9% + RON 1.25 on every card payment. If you want the store built for you, the starter offers published by Romanian agencies begin at roughly $540 and reach $2,750, with the Shopify subscription paid separately. Over time the largest cost is not the subscription but the fees on your sales.

Our number first, so you know straight away whether we are in your range: at Digital U an online store starts at $2,200 and includes product import, product descriptions written to be found in Google, online payments, and courier and invoicing integrations. The platform account, including a Shopify account if Shopify is the right choice for you, is in your name from day one (pricing). Your exact figure comes out of a free 30-minute call, where we also tell you whether Shopify actually fits.

Prices published in RON and EUR are converted to US dollars at November 2026 rates and rounded, so the whole article reads in one currency. Shopify’s official prices are also kept in RON, because that is how you will see them in your account.

How many Shopify stores there are in Romania

Shopify is widely used by Romanian online stores: 13,701 live Shopify stores in Romania, according to the Store Leads report updated on November 6, 2026. For your business that means two practical things: people who know the platform are easy to find, and local integrations (couriers, invoicing, payments) already exist as apps instead of having to be built from scratch.

Shopify plans in Romania: official prices in RON

Shopify plans in Romania come in four tiers. The prices below are the ones shown on shopify.com/ro/pricing on November 9, 2026:

Shopify plan	Billed yearly	Billed monthly	Online card fee (Shopify Payments)	Fee with another payment provider
Basic	RON 99 / month (about $22)	RON 139 / month (about $30)	1.9% + RON 1.25	2%
Grow	RON 279 / month (about $61)	RON 369 / month (about $80)	1.7% + RON 1.25	1%
Advanced	RON 1,460 / month (about $317)	RON 1,940 / month (about $422)	1.5% + RON 1.25	0.6%
Plus	from €2,100 / month (about $2,310)	from €2,100 / month	1.3% + RON 1.25	0.2%

The same official page shows a 3-day free trial, then RON 5 per month (about $1) for 3 months on most plans. American Express and international cards cost more on the Basic plan: 3% + RON 1.25.

The last column is the one few people notice. If you take payments through a provider other than Shopify Payments, Shopify charges an external transaction fee, 2% on the Basic plan, on top of your provider’s own fee. Shopify Payments is available in Romania, according to the official list of supported countries, so most of the time there is no reason to pay the external fee. If you already have a good contract with a local provider, run the numbers before connecting it. If you sell cash on delivery, check in your account how the external fee applies to manual payment methods.

What a Shopify store really costs per month

The real monthly cost of a Shopify store is the subscription plus the fees on your sales, and the fees grow with your sales. Here is an example calculated with the official rates above, for a store with 200 orders a month at an average of $50, so $10,000 taken by card through Shopify Payments:

Monthly cost	Basic (billed yearly)	Grow (billed yearly)
Subscription	about $22	about $61
Percentage fee	1.9% of $10,000 = $190	1.7% of $10,000 = $170
Fixed fee (200 × RON 1.25)	about $54	about $54
Total per month	about $266	about $285

Two conclusions come straight out of the table. First: at this volume the fees are more than ten times the subscription, so “which plan is cheaper” is the wrong question. Second: moving from Basic to Grow only pays for itself in fees above roughly $19,500 a month in card sales (the $39 subscription difference divided by the 0.2% fee difference). Below that line, Basic stays cheaper, even though Grow has a lower fee.

On top of subscription and fees come the apps. Local integrations for couriers, invoicing and Romania’s e-invoicing system (e-Factura) are installed as apps from the Shopify App Store, and most have their own monthly subscription. ROKA Marketing states plainly in its comparison that on Shopify you pay the platform subscription “plus the apps you need”. Ask for the list of apps and the price of each one before launch, not after the first invoice.

Want the calculation for your store, not for an example? Tell us how many products you have, how many orders you get a month and how you take payments, in a free 30-minute call. We will put the real monthly cost of a Shopify store next to its alternatives. If you already run a store, ask for a free audit and find out what slows it down on mobile.

Shopify store built for you: market prices in Romania

Having a Shopify store built for you in Romania costs roughly $540 to $2,750 for a starter store, according to agency offers published and checked on November 9, 2026. The Shopify subscription is paid separately in every offer below:

Source	Published price	What it includes, per the offer	Timeline
Digital U (us)	from $2,200	product import with the count fixed in the brief, descriptions written for Google, online payments, courier and invoicing integrations, platform account in your name (pricing)	set in the brief
GATA MÂINE, Start	from RON 2,490 (about $540)	Shopify store, 12 months of technical maintenance included; themes, apps and third-party fees are extra	not published
GATA MÂINE, Business	from RON 4,490 (about $975)	full brand design, .ro domain included for 12 months, launch SEO and analytics	not published
ROKA Marketing	from €799 (about $880)	payments, courier, invoicing and tracking configured, fixed price agreed before work starts	20 days
Website Firma, Starter	€1,500 - €2,500 (about $1,650 - $2,750)	adapted premium theme, up to 50 products, SmartBill and e-Factura, 1 - 2 couriers, Netopia, legal pages	14 - 21 days
Website Firma, Medium	€3,000 - €5,000 (about $3,300 - $5,500)	up to 500 products with variants, 3 couriers, SEO migration from the old site	21 - 30 days

The gap between $540 and $5,500 does not come from Shopify, which costs the same for everyone. It comes from four things you can check in every offer: how many products get imported, adapted theme or a design built on your brand, which local integrations are included (courier, invoicing, e-Factura), and who writes the product descriptions. Website Firma also publishes the costs it adds separately: €800 - €2,000 (about $880 - $2,200) for each ERP or CRM integration, €500 - €1,000 (about $550 - $1,100) for each extra language, and RON 50 - 150 (about $11 - $33) for each product description written for SEO.

We compared Shopify with the other kinds of store (subscription platform or a store built separately) in how much an online store costs in 2026.

Shopify themes: free or paid

Shopify themes come in two kinds in the Shopify Theme Store: 24 free themes and 1,342 paid themes, as checked on November 9, 2026. Paid themes on the first page of the catalog were priced between $170 and $420.

A free theme is enough for a starter store with a small catalog. A paid theme is worth it when you have a large catalog with many filters, or when the theme already has features you would otherwise pay for as separate monthly apps. The right question is not what the theme costs, but how many monthly apps it saves you.

What is different about a Shopify store in Romania

A Shopify store in Romania needs a few local integrations that do not come with the platform and that show up in every serious offer on the market:

1. Invoicing and e-Factura. Local offers include connecting the invoicing software (SmartBill, Oblio) and sending invoices automatically to the RO e-Factura system, as in the Website Firma packages.
2. Local couriers. FAN Courier, Sameday or Cargus connect through apps, with the shipping label (AWB) generated from the order.
3. Cash on delivery and local payment providers. If you pick a local provider instead of Shopify Payments, the external transaction fee from the plans table enters the calculation.
4. Legal pages for online selling in Romania. Terms and conditions, the 14-day return policy and the privacy policy are adapted to local law; Website Firma includes them in its starter package.

Each of these is usually an app with a monthly subscription or a one-off paid setup. Ask for all of them in writing in the offer.

When Shopify is the right choice and when it is not

Shopify is the right choice for your business when you sell standard physical products (add to cart, pay, ship), you want to launch fast and you do not want to deal with hosting and security. Unlimited hosting and the SSL certificate are included in the subscription, according to the official pricing page.

Shopify is a weaker choice in three situations. First: you sell a lot by card on thin margins, and percentage fees eat your profit month after month. Second: you have an unusual order flow (product configurator, request for quote, different prices for each B2B customer) that needs many apps or custom development. Third: you want full control over the code and the data, without depending on a platform’s price list. Then a store built separately, on WooCommerce or on custom code, can come out cheaper over three years. We wrote about the WordPress route in WordPress website: build it yourself or hire.

Whatever the platform, a store needs someone looking after it after launch. We put the market prices for maintenance in website maintenance: what it includes and what it costs.

Five questions before you order a Shopify store

1. Whose name is the Shopify account in? The right answer is yours, with you as the owner, not the agency.
2. Which paid apps are you installing and what does each one cost per month?
3. Do I take payments through Shopify Payments or another provider, and what does the external fee cost me?
4. How many products are you importing and who writes the descriptions?
5. What happens after launch: who updates the apps and who answers when something breaks?

Frequently asked questions

How much does Shopify cost in Romania? RON 99 per month (about $22) on the Basic plan billed yearly, or RON 139 (about $30) billed monthly, according to Shopify’s official Romanian pricing page checked on November 9, 2026. Grow costs RON 279 per month billed yearly, Advanced RON 1,460, and Plus starts at €2,100 per month, with fees added on every payment.

What are Shopify’s fees? 1.9% + RON 1.25 on every online card payment through Shopify Payments on the Basic plan, 1.7% on Grow, 1.5% on Advanced and 1.3% on Plus, according to Shopify’s official Romanian pricing page in November 2026. If you use another payment provider, Shopify adds an external transaction fee of 2% on Basic, 1% on Grow, 0.6% on Advanced and 0.2% on Plus.

What plans does Shopify have? Four plans: Basic, Grow, Advanced and Plus, according to Shopify’s official Romanian pricing page checked on November 9, 2026. All include the online store, hosting and the SSL certificate; they differ in monthly price (from RON 99 to over €2,100), in the card fee and in features for teams and international selling.

How much does it cost to have a Shopify store built? About $540 to $2,750 for a starter store built by a Romanian agency, according to offers published by GATA MÂINE, ROKA Marketing and Website Firma and checked on November 9, 2026. Stores with hundreds of products and more integrations reach $3,300 - $5,500, and the Shopify subscription is paid separately in every offer.

How much does a Shopify theme cost? $0 for the 24 free themes in the Shopify Theme Store, while paid themes on the first page of the catalog were priced between $170 and $420, as checked on November 9, 2026. A paid theme is worth it when it saves you monthly app subscriptions or when you have a large catalog with many filters.

Does Shopify Payments work in Romania? Yes, Romania is on Shopify’s official list of countries where Shopify Payments is available, checked on November 9, 2026. With Shopify Payments you pay only the card fee (from 1.9% + RON 1.25 on Basic) and avoid the external transaction fee Shopify charges when you take payments through another provider.

How many Shopify stores are there in Romania? 13,701 live Shopify stores in Romania, according to the Store Leads report updated on November 6, 2026. The large number means local integrations for couriers, invoicing and payments already exist as apps, and people who know the platform are easy to find.

Want an online store that sells, on Shopify or on another platform? See what a store from us includes on the pricing page, ask for a free audit of the store you already have, or book a 30-minute call directly.